When it gets to selling mortgage leads, there are a lot of good businesses out there for you to learn, and many roads to travel down when considering which lead kind will work best for you. Researching lead companies is an essential factor when choosing to invest in one, but let’s be straightforward with each other; we really don’t identify what type of mortgage leads we are getting until we start to buy them.

Beginning as a loan officer I purchased my leads in bulk, fresh and with a live transfer. I would get $100 of my hard earned money and purchase approximately fifty leads at $2 each. I know that you receive what you pay for, and my mission was to close two at maximum, and at the very least one. There are times it worked and sometimes not. The issue was that I had the feeling of working harder as a replacement for smarter.

Then I tried to buy real time leads, or fresh leads. I would take that same $100 and get roughly three to five fresh leads consisting of purchase leads and refinance leads. I would create a filter before hand: specific to state, kind of loan, credit, ltv, loan amount and so on.

Certainly when a lead came in, corresponding to my filter, it would be stream lined straight to my email account, only about ten minutes old. I had success using this approach.

One more kind of lead I decided to test was the live transfer lead. I believed this to be an amazing concept to enhance my applications. Usually I just sat at my table, waiting for the lead corporation to send customers to me through phone. The problem was that there was no certainty that I was there to pick up the phone.

If I stepped away from my table the message would go to my voice mailbox, or the potential client would hang up. And again I sensed as if I was working harder in replacement of working smarter.

Jason Myers is a professional writer and he writes mostly about mortgage and refinance infos. He’s also interested in mortgage financing offers.